Breastfeeding Grief, Formula Marketing and Why It Matters

Breastfeeding Grief, Formula Marketing and Why It Matters

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[vc_row][vc_column][vc_custom_heading text=”Season Episode 21: Breastfeeding Grief, Formula Marketing and Why It Matters” font_container=”tag:h1|text_align:center” use_theme_fonts=”yes”][vc_single_image image=”6627″ img_size=”500×500″ alignment=”center”][vc_raw_html]JTVCcG93ZXJwcmVzcyU1RA==[/vc_raw_html][vc_column_text]

‘Be as kind to yourself as you are to your baby’

As Professor Amy Brown and Pinky discuss, there are many confusing and contradictory health, commercial and social messages that tend to ‘deluge’ new Mums – especially when it comes to breast and bottle feeding.

The tragedy is that the avalanche of multiple social, emotional and physical ‘facts’ can lead to ‘poor’ milk production, and leave Mum totally confused about what is best for her, baby and her family. And access to good information can be hard to find and is poorly funded, despite the fact that in Australia, breastfeeding is encouraged by most state health authorities.

But the research is clear:
‘Across the female population, breast feeding reduces the instance of reproductive cancers, heart disease and diabetes.’ Wow! And health outcomes for babies are similarly positive.

But what do you do when breastfeeding isn’t an option (or the only option)?

Are you denying or damaging your child by bottle feeding formula? These dissonant questions can cause significant psychological distress to new Mums, at a time when the development of the mother and baby team is so crucial.

Unfortunately, there are enterprises that may be seen to be furthering this dissonance – sometimes making spurious nutritional comparisons, unsupported claims around infant sleep, happiness and future health, not to mention the denial of the ‘opportunity
to bond’ experienced by partners who miss out on bottle feeding their baby (really?).

The global dairy ($720 billion) and infant formula ($50 billion) worldwide markets are estimated at around USD $770 billion. Now even a fraction of that could also be a heap of support services for new Mums, maybe?

Listen in as Amy and Pinky drill into these very important maternal and child health issues.

Resources

Professor Amy Brown – see Amy’s books, blog and research.

 

Sponsor Discount -Try the new 360 cup now with 20% off for listeners. Head to BBox.com.au and use code PINKY360 at checkout. Scroll down for more info. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column css=”.vc_custom_1628314953497{padding-top: 15px !important;padding-right: 35px !important;padding-bottom: 15px !important;padding-left: 35px !important;background-color: #efefef !important;}”][vc_column_text]

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[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”More About Our Guest” use_theme_fonts=”yes”][vc_single_image image=”6623″ img_size=”medium”][vc_column_text]Professor Amy  Brown is based in the Department of Public Health, Policy and Social Sciences at Swansea University in the UK where she directs the research centre ‘LIFT’ : Lactation, Infant Feeding and Translation. With a background in psychology, she first became interested in the increasingly global issue of low breastfeeding rates  when breastfeeding her first baby. Three babies and a PhD later, she has spent the last sixteen years exploring psychological, cultural and societal barriers to breastfeeding, alongside experiences of perinatal mental health and caring for babies. Amy has published over 100 research papers and is the author of 10 books  – all about infant feeding and supporting parents through pregnancy, birth and the postnatal period. Her primary goal is working to shift our perception of breastfeeding and infant care from an individual mothering issue, to a wider public health responsibility.

See Amy’s Books, Blog, research and resources at her website https://professoramybrown.co.uk[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1634552432977{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f2f2f2 !important;}”][vc_column][vc_custom_heading text=”Our Tits Up Sponsor – PLUS a sponsor discount! Introducing the BBox 360 Toddler Cup” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][vc_column_text]This episode of Tits Up is sponsored by the really clever BBox 360 toddler cup.

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The innovative new 360 cup supports little learners to tilt and sip from a soft silicone, lip activated 360 ̊ drinking rim. Offering flow control (the firmer they press the more liquid will flow) and less spills, the silicone rim seals closed when not in use… so clever!

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Try the new 360 cup now with 20% off for listeners. Head to BBox.com.au and use code PINKY360 at checkout.

Please note, discount applies to 360 Cup only and does not include shipping. Limited to one use per customer. Expiration date: 31 December 2022[/vc_column_text][vc_single_image image=”6620″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://lactamo.com/”][/vc_column][/vc_row]

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Pinky McKay

Pinky McKay is an Internationally Certified Lactation Consultant (IBCLC) and best-selling baby-care author of Sleeping Like a Baby and Parenting by Heart (Penguin Random House). ‘Sleeping Like a Baby’ FREE  here

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