“Skin to skin activates the flow of oxytocin, the love hormone, between either parent,” breastfeeding and parenting expert Pinky McKay told 10 daily.
“With mum and baby, the release of oxytocin also helps with breastmilk flow as well as what scientists call ‘the chemistry of attachment’.”
McKay explained that newborns experience a huge shift in their sensory perspective after leaving the womb and skin-to-skin contact helps them to grow and develop, as well as set the foundations for their ability to love and trust.

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